MALOX Detailing centar
Local self‑service car‑wash Spužva decided to open a premium studio called MALOX Detailing Centar. The task was to design a visual identity that felt new and professional, yet instantly recalled the credibility of the Spužva name.
Our answer was a single, memorable mark. At its heart sits a clean yellow sponge icon whose rounded pores nod to the original brand while signalling meticulous care. The word‑mark, set in a bold, forward‑leaning sans‑serif, suggests speed and precision; the slightly separated cross‑arms of the X mimic the criss‑cross motion used in paint polishing.
A disciplined colour palette reinforces the story: Signal Red injects energy and draws high attention, Sponge Yellow speaks of cleanliness and continuity, while Charcoal Black and crisp White create premium contrast for studio interiors and digital screens.
The finished logo immediately says “premium detailing” — carrying the built‑in trust of Spužva into a fresh, modern badge that now guides drivers straight to MALOX’s bay.
